Lead Enriching: Adding the Missing Pieces

The Weekly Paper — Issue #3

Once you’ve qualified the right leads, the next step is lead enriching — adding crucial context that turns cold data into actionable insights.

We don’t do surface-level enriching. We pull data from every source available to build a complete, detailed profile.

Here’s what we scrape:

  • Personal LinkedIn profiles

  • Company LinkedIn pages

  • Entire websites, broken down into sections like About, Mission Statement, and more — helping us craft the perfect email angle

  • Job postings

  • Recent funding announcements

  • And many other data points

All this data is then run through multiple finders and databases to verify quality, accuracy, and completeness.

The result is a rich lead profile that allows us to create truly hyper-personalised messages. The kind that stand out in a crowded inbox.

Skipping this step means missing out on what makes outreach personal, relevant, and effective.

Talk soon,
The Weekly Paper