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Lead Enriching: Adding the Missing Pieces
The Weekly Paper — Issue #3
Once you’ve qualified the right leads, the next step is lead enriching — adding crucial context that turns cold data into actionable insights.
We don’t do surface-level enriching. We pull data from every source available to build a complete, detailed profile.
Here’s what we scrape:
Personal LinkedIn profiles
Company LinkedIn pages
Entire websites, broken down into sections like About, Mission Statement, and more — helping us craft the perfect email angle
Job postings
Recent funding announcements
And many other data points
All this data is then run through multiple finders and databases to verify quality, accuracy, and completeness.
The result is a rich lead profile that allows us to create truly hyper-personalised messages. The kind that stand out in a crowded inbox.
Skipping this step means missing out on what makes outreach personal, relevant, and effective.
Curious how we do it? https://calendly.com/aheadwithaidiscovery/aheadwithaidiscovery
Talk soon,
The Weekly Paper
Let me know when you want me to draft the post on Lead Outreach!